By André Castellini and James Allen
Behind the early success of family-owned companies is a team of talented individuals who have a clear understanding of the company’s insurgent mission and passionately implement it. Family members have often been involved since founding, or they learned directly from the founders themselves. For this reason, many family businesses have an advantage when it comes to scaling.
Take Luiza Helena Trajano, chairwoman of Magazine Luiza, a leading Brazilian retailer. Luiza’s aunt and uncle founded the company in 1957. Luiza Helena started working in her aunt’s store when she was 12 and began running the company in 1991, when it had 30 stores. Magazine Luiza now has more than 800 stores and more than 26,000 employees.