The Founder’s Mentality® consists of three main traits—an insurgent mission, an owner mind-set and obsession with the front line. In their purest expression, these traits can be found in companies that are founder-led, or where the clear influence of the founder still remains in the principles, norms and values that guide employees’ day-to-day decisions and behaviors.

The Founder’s Mentality is a key source of competitive advantage for younger companies going up against larger, better-endowed incumbents, and, for mature companies that have retained—or regained—their Founder’s Mentality, it is a key to ensuring sustained, profitable growth in a fast-changing world.