The Westward Winds

As insurgent companies gain scale and scope, they also encounter a number of forces that threaten to drive them off course and away from their Founder’s Mentality. We call these forces the westward winds. They include:

The Southward Winds

Just as insurgent companies encounter predictable forces that erode the Founder’s Mentality as they grow, large multinationals struggle against forces that threaten to turn the power of incumbency into the pain of bureaucracy. We refer to these forces as the southward winds. They include: