- Micro-battles create microcosms of the company you want to be: Critical strategic initiatives run by small, cross-functional teams that deliver customer solutions quickly and scale them effectively (Win-Scale). Executives manage a portfolio of micro-battles, creating a peer-to-peer learning system (Lead-Learn) to help improve the individual solutions and the organization as a whole.
- Micro-battles involve specific support and activities. They:
- Are led by franchise players who are empowered to act as leaders
- Have the sponsorship and support of the executive committee
- Are comprised of cross-functional team whose roles support both customer intimacy and scale
- Rely on learning by testing with customers
- Use Agile methods, with a constant focus on the next failure point and rollout model
- Micro-battles can be launched immediately, with Phase One involving three winnable, scalable micro-battles, led by your stars and focused on key areas of dysfunction in your organization.
EXPLORE THE JOURNEY TO SCALE INSURGENCY