Previous publications

In Repeatability, authors Chris Zook and James Allen stress the value of repeatability in business, showing how the “big idea” today is really made up of a series of successful smaller ideas driven by a simple and repeatable business model.

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In Profit from the Core, authors Chris Zook and James Allen argue that a timeless strategic principle—building market power in a well-defined core business—remains the key source of competitive advantage and the most viable platform for successful expansion.

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In Unstoppable, author Chris Zook shows how executives of companies that face an uncertain future can look deep within their organizations to find undervalued, unrecognized or underutilized assets that can serve as new platforms for sustainable growth.

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In Beyond the Core,  author Chris Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution.

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