By James Allen and Andrew Noble
All micro-battles lead to technology. But micro-battles journeys don’t start with technology. Let’s discuss.
As we work with companies on micro-battles, we’re learning that taxonomy matters. Derived from the Greek words taxis (arrangement) and nomia (method), the term taxonomy was originally used in biology to classify organisms. But taxonomy is now applied widely. We’ve found huge value in identifying and naming patterns of behaviors, routines and lessons as companies work on micro-battles.
Working closely with Bain’s Innovation practice, we’ve been identifying the common patterns that Agile teams and micro-battle teams encounter as they prototype and scale winning solutions. And we’re seeing common patterns in the most successful innovations and micro-battles themselves. Inevitably, the teams work on three levels: customer experience, business processes and technology. That order matters.