Bain’s beliefs on strategy

  1. There are few bad businesses, but many bad strategies—outperformance is driven more by market leadership and redefinition than by market selection
  2. Leadership starts with competitive advantage—investing to “spike” on critical capabilities, not bringing all up to industry standards
  3. Focus matters —continuously reinforcing the core, expanding in adjacencies with a repeatable model, and preparing for long term transformation
  4. The ability to learn and adapt at speed, especially in times of uncertainty, is a source of advantage in its own right
  5. You can’t win on the outside if you are losing on the inside —insurgency, frontline obsession and an owner mindset fuel growth

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